Daily Archives: October 16, 2007

The T Effect

Every time I go to Trader Joe’s, I end up with stuff other than what was on my list. I create lists specifically for the reason that I have this habit of wandering up and down aisles looking at everything. I’ve even stopped at pet food aisles. It’s good to know what’s out there for when I get a dog. Anyway, I don’t know why I bother with the grocery lists. It’s not like I listen to myself. I walk in to Trader Joe’s and pah! what list? You mean that crumpled up Post-it in the bottom of my bag? As if. To put it simply, going into Trader Joe’s elicits in me the same reaction as Target. Must be the T. I can’t help but wander and get caught up in the stuff. All this stuff! All this stuff that I might like. Stuff that I might need. Lavender lotion! All natural! All eco-friendly! It’s just calling out to the consumer in me. Maybe I should try it. I’ve gone in for cereal and come out with 8 boxes before. I like cereal, but 8 boxes!? See, here’s where my crazy logic goes. I figure, if I stock up on it, I will make fewer trips which will in the long run, save time and money. I forgot about the milk thing though. You can’t stock up on milk and you need it for cereal. Maybe subconsciously I was thinking it’d just give me another reason to go back. I have all this cereal sitting at home, gotta get some milk. So I went to Trader Joe’s Friday and got bread because that was on my list. But then I discovered these pretty British Muffins (english muffins essentially). So I threw that in the cart along with the other bread. Then I saw their cheese. Who can resist cheese? Especially when there are so many to choose from? So I got cheese. The next thing on my list: milk. But then I saw the ground meats and it was 50 degrees outside and I was thinking chili again. So I got that too. Didn’t get more cereal this time though don’t think I wasn’t tempted! It’s called self-control!